Nudge: Improving Decisions About Health, Wealth and Happiness

I was pleasantly surprised by this book. It starts out like many other pop psychology books, describing an array of psychology experiments that are so often in the literature. But, at some point in the book, the story takes a turn into a direction that few other books seem to touch. Nudge is really about the small, subtle pushes that our modern-day world makes to sway one's opinion or real-world choices.

As a Marketeer, Nudge was a book that I desperately wanted to like.
In the book, they provide a funny, engaging, remarkably clear exposition of the various factors which lead us to make poor decisions. This alone would make it worth reading. What makes this book stand out though is that they actually suggest *remedies* that might help us save ourselves from our own flawed gut instincts.